Link building gets you web traffic. It is that simple. Every web master who has ever tried to generate a living from their web site properties has discovered soon enough that getting traffic is not easy, and that one of the best ways to do it is to get their web sites to rank highly in the search engines for the keywords that best characterize their sites.
Sites that rank highly in the search engines are typically those that are linked to from other sites from all across the web. So how do you go about getting the necessary links?
The optimal way is to create top-notch content for your web pages and encourage people to link to that content. But this poses a little bit of a catch-22 type situation, because it is difficult to convince people to backlink to you if you cannot first get them to your site to see that content. So, much of your initial backlink generation comes down to do-it-yourself operations. You write articles and place backlinks into the resource area at the conclusion of the article, and then you submit those articles to article directories and hope other people download them and place them on their site.
This approach does work as a link building method, but it is usually slow and tedious. A better way to do this is to use a service which takes your articles and automatically submits them to the web sites of people who have agreed to place articles from the service on their web site. I have discussed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/
Another strategy to secure backlinks is to post comments to other people's sites and add your backlink as part of your signature. This is yet another very time consuming method, but it can work well. Unfortunately it is not possible to automate this process in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate useful responses.
But there is an alternative to this. Instead of posting comments, a robot could easily spin a blog post and submit it to hundreds of blogs within a blogging network. This is much the same as article distribution, except that the posts appear on blogs, and people can respond to them. This is another of the automated methods for generating links discussed in my review.
If you want to get underway with the automation of your link building efforts, I recommend checking out my Neurolinker review to see what is involved.
More Resources for High Quality Backlinks